Brillux Radio: "DAB+ is the ideal distribution channel for us"
When Brillux Radio went on the air nationwide via DAB+ on 15 May last year, the launch represented a first within the German radio landscape: the project is not backed by any of the other radio groups, but by Brillux, a successful paint manufacturer throughout Germany. Editor of Brillux Radio, Sebastian Trzaska says: "Based on the needs and demands of our target group, DAB+ is the ideal distribution channel for us. In addition to the high audio quality, the diverse reception options in modern cars, stereo systems and construction site radios represent a very low barrier to entry for our listeners. Since part of our target group spends a lot of time on Germany's motorways, nationwide coverage is another important aspect for us. We are therefore pleased that we were also able to contribute to the network expansion of Antenne Deutschland in the Münster city area last year."
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